BWP is primarily engaged by multinational concerns which want to enrich their own competence with strategic creativity from outside in order to identify a new growth course or strengthen their brands.
We are equally happy to work for SMEs which want to achieve challenging growth targets. We value our small to medium-sized clients greatly, as their decision-making and implementation processes are short.
We are usually commissioned by the company’s first or second management level – as strategic partners for major decisions or as a resource for special challenges on the market.
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The following overview gives an impression of the nature of our projects:
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“Actually, we had only asked Buchholz Wördemann Partners to look over our shoulders in order to check our ambitious marketing strategy for the innovative telecommunication brand ZAPP in Rumania. Our goal was to launch Zapp as a new specialist provider on the Rumanian market, which was already controlled by established international competitors (e.g. Orange). Buchholz Wördemann Partners recommended a radical reorientation of the Sales & Marketing organisation, which after a slow start made the actual launch extremely successful. Within 7 months, the number of new customers rose from a relatively constant 3,000 per month (until June 2002, tendency falling) to almost 15,000 new customers in December 2002. Moreover, the key factor is that the new marketing strategy addressed the target segment successfully. Buchholz Wördemann Partners not only strategically managed the growth project, but also implemented it successfully as the acting marketing and sales directors. There are a very few consultants who can demonstrate such a healthy mixture of strategic clarity and excellence in performance in the area of marketing and sales. Our company has amortised the consulting costs several times over. We now work with Buchholz Wördemann Partners in several European countries.” Dr. Karl Georg Altenburg, Chief Financial Officer, Inquam Ltd
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“There are many consultants, but few marketing consultants with such practical expertise. Programmable success therefore has a name. With Buchholz/Wördemann, we have established new concepts on the market for two of Germany’s leading drugs. Both have made critical contributions to the successful turnaround of these products within a very short time. On the basis of these strategic concepts, sales increased in one case from 40 million Euro to 195 million Euro, our market share rose by approx. 10%, and we have become the market leader. In the other case, we gained a 5% market share in just 9 months after having been losing market shares over the last 10 years, and have regained our position as the market leader. At the same time, we have together succeeded in driving on the strategically most significant innovative product by implementing a new categorisation strategy which has generated enormous new growth (+50%).” Dirk Ullrich, Divisional Director, Aventis
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Buchholz Wördemann Partners recommended that we reorient our brand management in two categories. For this, markets and brands were analysed, new growth codes defined and strategic options identified. The strategies suggested convinced not only us, but also our strategic business unit at the parent company in Vevey, and have been integrated into the fundamental product and communication shake-up now pending. We are convinced that these approaches will offer a way out of the price war, significantly strengthen our market position and above all generate “value added” for our brands. Dr. Joachim Lubig, Head of Marketing Coffee, Beverages & Milk, Nestlé
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Overview of our clients and
references (selection)
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Professional experience and
typical projects
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Selected references
supplied by our clients
